When you’re selling your Tampa business, what you say at the negotiation table can make or break the deal. One careless comment can shake a buyer’s confidence or give away too much leverage. That’s why experienced sellers know: in high-stakes business sales, words matter.

Here are five things you should never say when negotiating a business deal—and what to do instead.

 

1. “This is the lowest I’ll go.”

It may feel strong to draw a line in the sand, but saying this too early shuts down productive conversation. It can create tension and leave buyers unwilling to counter, especially if they suspect more flexibility.

Better approach: Let your business broker handle price framing and keep emotions out of the negotiation. Remain open while standing firm through strategy, not ultimatums.

2. “I really need to sell fast.”

This signals desperation and can seriously weaken your position. Buyers may assume you’re in financial trouble or willing to take a lowball offer.

Instead: Focus on business performance and potential. Urgency can be conveyed subtly through deal structure, not through emotional statements.

3. “The business practically runs itself.”

While you want to emphasize operational efficiency, this statement may backfire. Buyers may interpret it as exaggeration—or question whether you’re hiding something.

Tip: Highlight key systems, managers, and processes in place, but avoid making blanket claims. Be prepared to back up operational claims with documentation.

4. “We’ve never had any problems.”

No business is perfect. Overstating perfection can hurt your credibility. Due diligence will uncover any issues anyway—so honesty and transparency build trust.

Do this instead: Acknowledge minor challenges and show how you’ve resolved them. Buyers want confidence, not denial.

5. “You’re getting a great deal.”

Even if it’s true, this phrase can sound like salesmanship or pressure. Buyers want to decide for themselves if the deal is worth it.

Better phrase: Emphasize value and ROI with data. Let your broker present comps and performance metrics that justify your asking price.

Protect Your Negotiation with Expert Guidance

Negotiating the sale of your business isn’t just about numbers—it’s about communication, psychology, and strategy. Working with a seasoned professional helps you avoid common traps and stay on message.

 The Tampa Business Broker, Dave DeCamella, has helped business owners sell their businesses successfully through expert positioning, negotiation coaching, and buyer vetting.

📞 Ready to Talk Strategy?

If you’re thinking about selling your business, don’t risk it with the wrong words—or the wrong buyers.

👉 Contact Dave DeCamella today for a confidential consultation and get expert guidance through every phase of the sale.