BBF – 8940-879990 — MUST SEE INSIDE! This beer/wine bar in Wesley Chapel is filled with fun and unique things everywhere. Beautifully designed and decorated. Owner willing to finance qualified buyers.
7 Beer and Wine Bar Marketing Ideas
As you consider this Beer and Wine Bar for sale, it might be useful to consider what marketing ideas there are out there that have worked for others and inquire if this company has ever tried them.
- Market to different segments so that you are not stuck with just bargain hunters or college kids. Use tactics like tastings and happy hours to mitigate one demographic versus another.
- Partner with local breweries and wineries. (A great article on the preference for local breweries causing older craft breweries to scale back expansion.)
- Offer tastings and have a way to remember clients’ favorites
- Educate like a sommelier – the more educated your customer the more they will be willing to try new labels. Equally, everyone would like to know simple things like how to correctly store an open bottle (of beer or wine) even how to make your own at home.
- Open up for Coffee Mornings – you have the space, and people are likely drinking coffee at night, so why not open a few mornings a week and get more use out of your space.
- Allow customers to order with no reference to a menu, just by telling the server what they like and having the server recommend or create something “bespoke”. (leveraging the current trend of “bespoke” everything)
- Host Pop Up Parties (partnering with other local businesses, including caterers, art galleries,
Bonus Tip
Develop an email list, and keep in touch. Reach out to the crowd with a weekly update of all of your events, and the new beers and wines you’re trying out. Also include perhaps drinking game ideas, music pairings, etc.
Wine Industry Stats
US Wine Sales Revenue had risen to $70.5 billion in 2018, with 67% coming from domestic wineries. People in the wine industry were disappointed that the volume of wine purchased has only risen 1.2% compared to years past but were encouraged by the increased in revenue. This means that people are likely buying a nicer glass/bottle of wine.
Percentage of Adult Americans who drink wine = 40% of legal drinking population (240 million) (WMC and bm166)
Wine Consumption Frequency: (WMC- 2018)
- High Frequency Wine Drinkers = 33% drink wine more than once a week
- Occasional Wine Drinkers = 67% drink wine once a week or less
Gender of Wine Drinkers = 56% female and 44% male (WMC, 2018)
Age/Generation of Wine Consumers = Matures (ages 73+, 5%), Baby Boomers (ages 54 – 72; 34%), Gen X (ages 42-53; 19%), Millennials (36%, ages 24 – 41), I-Generation (ages 21 – 23; 6%) (WMC – 2018)
Per Capita Wine Consumption = 11 liters per person (2.94 gallons). Even though US is largest wine consuming nation by volume, per capita rates are less than many other countries (Wine Institute, 2016)
WINE TRENDS for 2019
Here are some trends highlighted in the keynote address at the 2019 United Wine Symposium given by Danny Brager from Nielsen:
- Pink Wine – rosé wine continues to be extremely popular, with double digit growth across all price points.
- Bubbles & Freshness – Sparkling wines and zippy sauvignon blanc wine continue to show growth, especially in dollar value.
- Big Reds – Cabernet Sauvignon and red blends continue to be very popular, with cab starting to inch out chardonnay as the favorite US varietal
- Cider, Sangria & Wine Cocktails – are gaining ground as variety-seeking Millennials explore new beverage options
- Healthy Wines – though it is not legal to advertise health benefits of wine in the US, consumers are becoming more attracted to wines that use these types of descriptors: “no taste additives, gluten free, low carb, vegan friendly, sulfite free, low calorie, low alcohol, light, lighter, organic, paleo friendly, etc.” This is because of the new focus on healthy food and beverages that is sweeping the nation.
Call Dave DeCamella for more information and a Non-Disclosure Agreement to hear more about this Family Fitness Center for sale