BBF – 8940-296287 — Absentee run pet grooming both in store and mobile units, self service pet wash, pet sitting. Family owned and operated for 10+ years, database over 8,000 customers and located in a perfect area with multiple new homes being built and growth to the area. Owner willing to finance qualified buyers.
Annual Sales: $250,000
Owner Benefit: $55,000 (on only 20 hours/week)
Asking Price: $139,000
Cash Down: $75,000
. 10 Ideas to Expand your Pet Grooming Business
As you consider this pet grooming business for sale, it might be useful to consider some marketing ideas that have worked for others and inquire if this company has ever tried them. (And even if they have, they might work quite differently once you put your own spin on them. Life changes all the time, especially as an area grows. Some things that didn’t work before may well now as the market matures.)
If you are a frequent reader of the blog, some of these concepts will be familiar to you. that’s because I believe that they work in a variety of retail situations, and that it is good to keep in mind the fundamentals, like
- Customer referral Program. Give your current customers an incentive to refer their friends. Maybe a discount on a next service, or a perk not usually available. The more fun you make the referral, the easier it is for your customers to follow through. This is the fastest and most enduring way to build a business. don’t forget to have everyone leave you a positive review online!
2. Update and Improve the current website. Most consumes are looking for new businesses on their phones. Is the website mobile-compliant? How is it optimized for search? Does it have the right language and tagging so that the business comes up in “near me” searches and questions about <city name> pet groomers? Plus, a fresh, clean website with large images and snappy copy makes the business seem alive and thriving.
3. Socialize. Marketing online doesn’t stop with just the website. There are social sites that need to be fed. Are you customers on Facebook – then the cute puppy videos and rogues’ gallery of fluffy clean animals needs to be updated there a couple of times a day. If it is Instagram or Twitter or… NBT (the Next Big Thing) you need to be there. The good news here is that this business is both highly visible and extremely appealing!
4. Expand The Menu of Services. See the gift box, er box, on the right hand column. (If you’r eon your mobile, it will be lower down)
5. Network with similarly aligned businesses. Vets, Boarding places, Dog Parks, Adult Ed, etc.
6. Community Events – how can you fit in and add value?
7. Promotional Products that your customer will use to carry your logo around for you.
8. Special contests, Giveaways, Promotions – often seasonally related, but there are all sorts of holidays…and some can create an unusual amount of buzz. Who would have thought that Talk Like a Pirate Day would take off?
9. Frequent Users Plan – aka Customer Loyalty Program. And again, how you reward your customers is entirely up to you. An original idea might be a special treat that the dog likes best, that only you as its groomer knows. Or a varying gift box along the lines of a Bark Box.
10. First Timers Offer. You will see hairdressers offer a coupon or glaze/treatment as an “extra” for first timers. For pet grooming there will be something similar. Consider a skin conditioning or a special treatment that would normally be an up-sell.
The Cost of Starting Your Own Pet Grooming Business
A new pet grooming business can run to $50,000 to get it up and running. This includes the business license, the lease or building and the equipment. If you are hiring people to help or technicians, that is an additional expense, as is the inventory.
Then there’s the cost of making mistakes as you learn what works in the area.
Probably simpler just to buy an existing business, no?
The Pet Grooming Business is Booming
According to Ibis World, an international statistical research consultancy, over 123,900 businesses are currently operating as dog groomers and boarders in the U.S. with an average growth rate of 8%. 218,674 individuals are employed in the grooming industry alone.
The American Pet Products Association publishes statistics annually that estimates 2019 spending at $75.38 billion. This constitutes growth of 264.5% since 2001.
Actual Sales within the U.S. Market in 2018
In 2018, $72.56 billion was spent on our pets in the U.S.
Breakdown:
Food $30.32 billion
Supplies/OTC Medicine $16.01 billion
Vet Care $18.11 billion
Live animal purchases $2.01 billion
Other Services $6.11 billion
Source: https://www.americanpetproducts.org/press_industrytrends.asp
Don’t most people own a dog?
47% of all pet ownership is of dogs, says the American Pet Products Association.
Stay Nimble
To compete with the ecommerce trends in your sector.
Amazon recently emailed all Prime members trial discounts on all Subscription and Discovery Boxes. Magazine subscription they’ve been doing for a while, but this was the first time I noticed the Pet boxes. There are a lot.
- KitNipBox
- BarkBox
- PawStuck
- Bark If You Want Some
- PupJoy Dog Day Box
- The Dapper Dog
This means there is opportunity here. You can capitalize on it too. What can you put in a box and either deliver or have available when the pet comes in for the next treatment? Or maybe the box is a monthly treat box and gets delivered anyway? After ll you have the van, and most of your customers are local? It simply gives you a way to set your business apart.
Call Dave DeCamella for more information and a Non-Disclosure Agreement to hear more about thisPort Richie Pet Grooming Business for sale.