BBF – 8940-527423 — Established franchised hair salon in South Tampa or sale. Solid business and strong corporate support. Excellent books and records and will qualify for a visa. Located in a perfect location with heavy drive by traffic. Tons of new residential being built close by.
Annual Sales: $296,259
Owner Benefit: $66,678
Asking Price: $135,000
Cash Down: $135,000
Would you like more customers for your hair salon? Marketing is one of the primary issues for beauty salon owners as it can appear costly and confusing, even WITH social media! How do you cut through the noise? Try these promotion tactics as a way of switching things up.
- Share What You’re Doing Multiple Times per day. Oftentimes referred to as the GaryVee way of marketing, always be creating content. Since hair is a visually stimulating field, there is a lot to work with. i.e. document everything you do and post frequently. 10 times per day across different platforms is NOT TOO MUCH!
- Experiment with Video – share your secrets with your customers – let them get to know you
- Convenience. Think about how your customer prefers to interact with you and make every aspect of your business work that way. Chances are that is by phone – there are apps for booking appointments, sharing inspiration photos, styling and color ideas all the way through billing.
- Email. Keep in touch with your clients so that you can share promotions, news (like new products, new styles, new colors, etc.) and remind them you exist to make them look and feel their best at all times. Remind people they can come in for a free bangs trim, if you offer that. Maybe offer a free blow dry on a slow day with high humidity!
- Connect. Answer any question and comment you get and react to it with more information. Provide extra value whenever you can.
- Partner with other people in appearance-oriented fields – offer makeovers – participate in fashion shows and glamour-focused events.
- Get out there! Few like networking, but it works. Still. A handshake and a personal followup will always be more impactful than any digital tactic.
Speaking of digital, there are so many ideas online, too. In fact, here’s how Gary Vaynerchuck suggests you repurpose every piece of content so that your efforts can count far and wide –