5 Tips To Expand Your Yoga Studio Business

As you consider this Yoga Studio for sale, you will want to see if these growth strategies are already in place or if you can deploy them for immediate impact.

     1.  Add 1 – 3 more student per class

As obvious as that might seem, it can make much more of a difference than you might assume. Check out this yoga studio profit calculator  and you will notice the change at once. The instructor is there, and the space is paid for – adding just one more student is pure profit.  Can you run an “invite a friend” promotion?  What about a Referral program? It may seem counter-intuitive to the ethos of yoga, but if you don’t keep your eye on the business aspect of the studio, there won’t be a studio at all.

     2. Create A Strong Community

• Welcome guests (even if they came in through a promotion) with a tour, an introduction to the class, a welcome email and an invitation to provide feedback.
• Ensure that each instructor has a strong, caring relationship with each student and that each class participant feels served in an appropriate way.
• Having everyone know each other’s first names is as important as they’re feeling a valuable participant.  After all, each individual brings their own energy to the room and the session, so each single person has impact.
• Warmth and acceptance should prevail at all times and is part of the welcoming spirit overall.
• Identify the glue that will hold each class together and work hard to nurture the connections made.

     3. Create unusual Varietals of Classes

It might sound gimmicky to some, but done with the right balance and grace, the following can be affecting and meaningful

• Glow Yoga – using glow-in the dark paint and glow sticks, with the studio lights turned off can offer a substantive experience to change things up.
• Cat Yoga – visual imagery of feline grace with purring soothing sounds, and in come cases, real cats are brought in to the studio.  (Mine would shout unrelentingly, but maybe there are quiet, amenable cats out there?)
• Eco Yoga – outside, breathing in fresh air… you can imagine!

and check out the following 2019 Yoga Trends for more zany and creative notions.

     4.  Host Events and/or Rent Out Your Space

There are celebrity yoga instructors and influencers in the industry who can add allure to a local event.  Weekend workshops can make the studio in use for a longer time period thereby increasing profitability.  Who couldn’t use more Mindfulness in their life? Turbulent times call for lots of opportunities to de-stress and reconnect to source.

     5. Keep Up With Digital: Feed the Beast!

With quotes, beautiful imagery and tips for healthier living, a yoga studio has a lot of content potential.  Frankly, it is now expected that a well established yoga studio will have not just a vibrant Facebook community, but also an Instagram and Pinterest program in place, too.  Don’t forget LinkedIn. Perhaps people sitting in offices need help more than most?  Reminding folks to let things roll off them, keep to the high road and generally keep breathing is just as useful on LinkedIn as it is on Facebook, though there might be less interaction, it will be just as appreciated.

For more information on this particular yoga studio for sale, or for any other Tampa business for sale, please call me at (727) 215-7530